creative brand strategists


It's all about brand development

Consumer behaviour, distinctiveness, evolving cultural trends and brand purpose. We believe deep understanding of these elements is key in building solid brands. It paves the way for a clearer visual identity, better communication, brand naming or the creation of new products and services.

It’s all about methodology

There’s no mathematical formula in Brand Development but there is need for rigor and process to get results. That’s why we believe in the value of Process Design and Facilitation. We do our work in a start up mode. If new insights spring up, we are agile and adapt: it’s the useful outcome that counts, not the plan.

“If strategy is a fixed plan that sets out a reliable path to an eventual goal, then it is likely to be not only disappointing but also counterproductive. Adding flexibility and imagination, however, offers a better chance of finding great opportunities.”Prof. Lawrence Freedman

It's all about creativity

Methodology is nothing without imagination. Methodology provides a useful roadmap but in different hands it will lead to different results. Applied creativity doesn’t only lie in the hands of advertising creatives. Strategy must be creative to be useful. That’s why we call ourself creative brand strategists.

“What good strategy can do is give you a better result than might have been expected just by looking at the resources available at the start. It’s about getting more out of situations that might otherwise have been expected. That’s why it’s creative.”Les Binet and Peter Field

It's all about working with you

Collaboration is a kind of intimacy. Working together is all about trust and opening up. Exchanging knowledge, knowhow and inspiration. We use a range of tools to make that happen. Why is it important? Because ideas can come from everyone.

“The minute you think that you know more than another is the minute you close yourself off from others. The people right next to you are the people who can inspire you the most. Everyone has a different background and a different story to tell.”Jeffrey Corrado, Hyper Island


Salvo was founded by Sam Buyst, a strategy veteran. In his early twenties, Sam successfully launched Kunstmaan, the only Belgian ad and tech agency to have been bought by Accenture. For the last two decades, Sam has been operating at the level of M.D. across the communications, media, advertisement and tech industries. With a diverse clientele, Sam has worked on projects for The European Union, Belgium's Federal Government, The Flemish Community, The Belgian Olympic Committee, Virgin Records, FIFA, and a broad range of entrepreneurs and politicians. Recently, he has been responsible for the success of the rebranding of The Royal Museum of Fine Arts Antwerp, and imec, ​a world-renowned leader in the development of nanoelectronics and digital technologies.

Contact us

Interested in what we do and how we do it? Talk to us! We are always happy for an opportunity to talk about our passion to make brands stronger.
Koning Leopoldstraat 18
3000 Leuven
Sam Buyst
+32 (0)473 83 17 00

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