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Salvo

creative brand strategists

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It's all about positioning

Positioning is what we do. For brands, products, firms and organisations. Good positioning is crucial for effective innovation, and we’ve seen time and again that everything follows from smart positioning. Which can lead to a clearer visual identity, better communication insights, synergic partnerships and service design. We have the insights, process and creativity to build strong positioning for brands.

“People don’t buy what you do. They buy why you do it”Simon Sinek

It’s all about methodology

No results come without a plan. We’ve learned some useful things from books we like and from work we’ve done. We use our knowledge to make our plans. There’s no mathematical formula but we recognise the need for rigor and process to get results. But our plans are not set in stone. If new insights spring up, we are agile and adapt: it’s the useful outcome that counts, not the plan.

“If strategy is a fixed plan that sets out a reliable path to an eventual goal, then it is likely to be not only disappointing but also counterproductive. Adding flexibility and imagination, however, offers a better chance of finding great opportunities.”Prof. Lawrence Freedman

It's all about creativity

Methodology is nothing without imagination. Methodology only provides you with a useful roadmap and in different hands it will lead to different results. Applied creativity doesn’t just lie in the hands of advertising creatives.  We are neither business nor marketing consultants - we are creative brand strategists.

“What good strategy can do is give you a better result than might have been expected just by looking at the resources available at the start. It’s about getting more out of situations that might otherwise have been expected. That’s why it’s creative.”Les Binet and Peter Field

It's all about working with you

Collaboration is a kind of intimacy. Working together is all about combining knowledge and know-how. We use a range of tools to make that happen. Why’s it important? Because it leads to highly-tailored problem solving.

“The minute you think that you know more than another is the minute you close yourself off from others. The people right next to you are the people who can inspire you the most. Everyone has a different background and a different story to tell.”Jeffrey Corrado, Hyper Island

Contact us

Interested in what we do and how we do it? Talk to us! We are always happy for an opportunity to talk about our passion to make brands stronger.
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Salvo
Koning Leopoldstraat 18
3000 Leuven
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0473 83 17 00
sam.buyst@salvo.be

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Sam Buyst

Salvo was founded by me, Sam Buyst.  All the things I’ve done so far were fun to do. And what’s more, I learned some pretty useful stuff doing them.

Kunstmaan
What: Co-Founder of a communication company
Learnings: 
Starting a company when you’re 22 years old is never going to be a walk in the park.
Earning the trust of clients is incredibly rewarding.
Smartlounge
What: Co-Founder of a web-hosting firm
Learnings: 
When the market lacks the service you need, start a business which provides it.
If the market outgrows you: stop doing it.
Spirit
What: Communications Director and General Director of a political party
Learnings: 
In politics you’ll meet both the hardest working people on earth and the most work shy.
No one yells louder than Guy Verhofstadt.
Czar
What: Film Producer of award-winning commercials
Learnings: 
If you ever have the opportunity and money to make a commercial directed by Lionel Goldstein, do it!
Producers are problem solvers and the world needs more of them.
Make Lemonade
What: Accound Director
Learnings: 
Helping start up a new business is still a lot of fun.
Willem Van den Hoof is a kick-ass creative thinker.
Salvo
What: Founder
Learnings: 
Useful insights can be found everywhere.
If you ever can work with Koen Thewissen then you should.
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